Trends

SMP bookings have surged 40% year-over-year. Here's what's driving demand, how the technique differs from brow PMU, and what artists need to know before adding it to their menu.

Rich, saturated pigments and architectural brow shapes are taking over. Here's what's driving the bold brow movement and how to master these high-impact looks.

Booking data, practitioner surveys, and client demand patterns reveal which brow technique is winning market share in 2026 — and why the answer varies significantly by region.

Cool ash tones are out. Here's what the most-booked artists across North America and Europe are actually depositing into skin this year — and the science behind the shift.

The most subtle PMU service is becoming one of the most requested. Here's why lash enhancement liner is the perfect gateway service, and how to perfect it.